Introducing PLAYAME, the swimwear label from Europe that's dripping with sarcasm. Channeling the carefree spirit of women filled with confidence like it is their birthright.


At PLAYAME, we got it – bodies come in all shapes and sizes, that's why we made our swimwear in a way, so they look sexy on everyone. Think high-rise cuts, cheeky styles, and colors so bold they practically scream, "Look at me!"

We've taken the classic lines and simplicity of the past and given them a modern twist for today's PLAYAME. Because, let's face it, who needs a lot when you've got sass?